Journal Paper
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1. mohammad salehi chelcheh, bahareh banitalebi dehkordi, rasoul asgarpour, fatemeh nourshargh, "Identifying the requirements for implementing the Internet of Things in the automotive industry supply chain based on good governance principles", New Approaches to Jihadi Management and Islamic Governance, Vol 21, 2026, PP.116-144 Status: Unavailable PDF 2. Fatemeh Norshargh, Zarrin joy alvar soheila, "Identifying key success factors for green supply chains in the petrochemical industry using the DEMATEL approach", Value chain management, Vol 2, 2025, PP.1-28 Status: Unavailable PDF 3. soheila zarrinjoy alvar, Noorshargh Fatemeh, "Investigating the impact of technological transformation dimensions on decision-making strategy and entrepreneurial enthusiasm of Isfahan Science and Technology Park managers", Specialized Quarterly Journal of Technological Growth, Vol 81, 2025, PP.88-96 Status: Unavailable PDF 4. Soheila Zarrinjoy Alvar, Fatemeh Nour shargh, "The Mediating Role of Brand Culture in the Relationship Between Equity and Brand Competitiveness of Iran Khodro Company", Iranian Rubber Industry Magazine (IRM), Vol 114, 2024, PP.101-115 Status: Unavailable PDF 5. Fatemeh Norshargh, Changani Fatemeh, Rezaee Alireza, Barihi Maryam, "Analyzing the impact of influencer marketing on brand value creation and consumer purchasing decisions", Irainian Rubber Magazine, Vol 116, 2025, PP.82-115 Status: Unavailable PDF 6. Hossein Hajibabaei, Fatemeh Nourshargh, Tohfeh Ghobadi lamouki, "Modeling purchase intention in Generation Z", Iranian Rubber Industry Magazine (IRM), Vol 112, 2024, PP.89-107 Status: Unavailable PDF |
Conference Paper
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1. Samira Barati , Fatemeh Noorshargh , "Identifying and Ranking the Challenges of Using Artificial Intelligence and Machine Learning in the Marketing Department of the Polyester Petrochemical Industries Development Company", The Sixth National Conference on Knowledge Management and Electronic Businesses with an Approach to Intelligent Health Data Management, Islamic Azad University, Mashhad Branch, 2026 Status: Unavailable PDF 2. Saba Abdellahbeyki , Fatemeh Noorshargh , "A Review of the Role of Augmented Reality Experience in Shaping Purchase Intention in E-Commerce: A Review of User Experience, Technology Acceptance Model, Flow Experience, and Attitudinal Ambivalence", The Sixth National Conference on Knowledge Management and Electronic Businesses with an Approach to Intelligent Health Data Management, Islamic Azad University, Mashhad Branch, 2026 Status: Unavailable PDF 3. Leyla Mosavat, Fatemeh Noorshargh, "Investigating the Effect of Organizational Ambidexterity on Firm Performance with the Mediating Role of Entrepreneurial Orientation (Case Study: Companies Located in Isfahan Science and Technology Park)", The Sixth National Conference on Knowledge Management and Electronic Businesses with an Approach to Intelligent Health Data Management, Islamic Azad University, Mashhad Branch, 2026 Status: Unavailable PDF 4. Rasoul Asgarpoor, F Nourshargh, "Identifying factors affecting health tourism using thematic analysis approach in Iran", The First National Conference on the Future of Research in Medical Tourism, Wellness and Naturopathy, Islamic Azad University, Najafabad Branch, 2025 Status: Unavailable PDF 5. Fatemeh Nour shargh, Rasoul Asgarpoor, "A review of the link between smart experience and green health tourism: trends, opportunities and challenges", The First National Conference on the Future of Research in Medical Tourism, Wellness and Naturopathy, Islamic Azad University, Najafabad Branch, 2025 Status: Unavailable PDF 6. Fatemeh Noorshargh, Abtahi Sharife Sadat, "A sociological look at the position of citizens and their social responsibilities in society", The 9th International Conference on Social Studies, Law and Popular Culture, Tehran, 2025 Status: Unavailable PDF 7. Abtahi Sharife Sadat, Fatemeh Nourshargh, "Investigating the position of urban management and its social functions in controlling urban crises", the Ninth International Conference of Social Studies, Law and Folklore, Tehran, 2025 Status: Unavailable PDF 8. Ahmadi Seyyed Masoud , Nabiollahi Akbar , Asgarpour Rasoul , Ajoudanian Shohreh , Noorshargh Fatemeh , "The impact of urban unit management on the map of municipal capabilities of metropolitan cities of Isfahan Municipality with a comparative approach and the use of the APQC-PCF model", The 9th Conference on Advances in Iranian Enterprise Architecture, Shahid Beheshti University, 2025 Status: Unavailable PDF 9. Ahmadi Seyyed Masoud , Nabiullahi Akbar , Asgarpour Rasoul , Ajoudanian Shohreh , Noorshargh Fatemeh , "Developing a capability map in municipalities using the GovStack reference approach", The 8th National Conference on Enterprise Architecture Advances, Tarbiat Modares University, 2024 Status: Unavailable PDF 10. F Nourshargh, "Identifying Business Ethical Norms Based on Islamic Iranian Approach ", The Second Conference of Ethical Business, Yazd Islamic Azad University , 2023 Status: Unavailable PDF 11. F Nourshargh, "Investigating the role of ethics in the education of students at the level of the Islamic Revolution", The second Ethical Business E-Conference, Islamic Azad University, Yazd branch, 2023 Status: Unavailable PDF |